Media kit

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Media kit · 2026

Amara Okafor

Money, without the lecture.

@amara.money

represented by Maya

maya@okaformanagement.co.uk

Amara makes personal finance feel like a chat with your smartest friend: money diaries, £1 breakfasts, and cost-of-living hacks for London twenty-somethings.

Instagram

84.2k

TikTok

133k

YouTube

28.9k

Engagement rate

6.8%

Avg Reel views

112k

Avg TikTok views

186k

Recent standouts

Reel

“My real London rent, line by line”

412k views

TikTok

“£1 breakfast, day 30”

689k views

Reel

“What I earn as a creator”

9.1% engagement

Audience

UK-based68%
Women74%
Aged 25–3446%
London & SE41%

Content pillars

Money diariesBudget eatsCost-of-living hacksSalary transparency

Selected partners

Verra Studio · Oat&Co · Sentinel VPN

Where these numbers come from

auto-sync switches on once platform app review clears

InstagramInstagram Graph APImanual in demolast pulled 22 Jul

TikTokTikTok for Developersmanual in demolast pulled 22 Jul

YouTubeYouTube Data APImanual in demolast pulled 20 Jul

Rates are never in the kit. Maya prices per brief, which protects your negotiating position.